IP PROTECTION IN CHINA ’ S E-COMMERCE INDUSTRY
E-COMMERCE AS A % OF TOTAL RETAIL SALES IN 7 KEY MARKETS 2019 2023
E-commerce sales , 14 %
E-commerce sales , 22 %
Total retail sales , 86 %
Total retail sales , 78 %
Source : https :// www . emarketer . com / content / global-ecommerce-2019
The study forecast that e-commerce in those markets would nearly double to US $ 6.542 trillion by 2023 , reaching 22 percent of retail sales ). 3
When it comes to e-commerce markets , China ’ s is by far the world ’ s largest : in 2019 , online retail sales
reached RMB10.63 trillion ( about US $ 1.5 trillion ), 4 nearly three times the US $ 566 billion attained in the US , 5 the world ’ s second-largest e-commerce market . When measured against nations , China ’ s e-commerce market is larger than Spain ’ s GDP ( US $ 1.397 trillion ) and just behind South Korea ’ s ( US $ 1.629 trillion ). 6
TOP 2 E-COMMERCE MARKETS WORLDWIDE – 2019
Online retail sales ( USD billion )
1,500
566
Source : The 45th China Statistical Report on Internet Development , China Internet Network Information Center ( 2020 ); https :// www . census . gov / retail / mrts / www / data / pdf / ec _ current . pdf
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Global Ecommerce 2019 : Ecommerce Continues Strong Gains Amid Global Economic Uncertainty , eMarketer , op cit . The 45th China Statistical Report on Internet Development , China Internet Network Information Center ( 2020 ). See : https :// www . census . gov / retail / mrts / www / data / pdf / ec _ current . pdf See : https :// data . worldbank . org / indicator / NY . GDP . MKTP . CD ? view = map
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