Introduction
The aim of this white paper is to outline the steps that China ’ s leading e-commerce platforms have taken to protect intellectual property ( IP ) and combat counterfeits .
In doing so , it will explain how those steps address aspects particular to e-commerce in China and abroad , how they compare with international best practice , and how they are viewed by brands and industry experts in terms of making progress and meeting challenges .
This white paper will close by examining new trends and issues , including the rise of e-commerce on social media platforms , and will look at additional technological steps that the platforms are taking to further address counterfeiting and protect IP .