INTRODUCTION
4
IVITY
C
reativity is mysterious and
multifaceted. It’s the skill of seeing
possibilities. We catch glimpses
of its magic when inspiration strikes
us—sometimes unexpectedly—and we
experience its power most when it drives us
to create art.
A creative drive lies inside of every single
one of us, whether we recognize it or not. In
order to utilize, discover, or awaken ourselves
to it, we need the right creative tools and a
community to share our art with. At PicsArt,
we want to provide these tools and to
nurture this community.
However, as we focus so intently on the
creative process, it’s easy to forget to take a
step back and ask ourselves, what is it that
drives a person to create and share art?
There are as many answers to that question
as there are people in the world. And the
answers themselves are not simple because
each one of us creates for a variety of
different reasons. With this book, we want
to explain—to explore—the multitude of
these reasons.
Image by
@nicksoden
In fact, it’s not really us who are answering
this question; it’s the artists in our
community. Whether it’s professionals who
make art for a living or those for whom
expressing themselves is an enjoyable hobby,
in this book, we let our artists tell their
stories, share their own answers to this
question, both through their words and
through their images.
From Discovery to Exploration, we introduce
you to the world of possibilities that the
PicsArt community offers. As we journey
through the chapters on Communication,
Connection, and Ambition, our artists
express their thoughts, perspectives, and
imagination. In our final chapter, Purpose,
we witness the true power of creativity
in transforming some of life’s greatest
challenges.
These pages are an exploration and a
celebration of our commonality—because
though it is multifaceted, sometimes elusive,
and manifests itself in many different ways, a
creative drive is something that we all share.