PicsArt Monthly PicsArt Monthly Magazine November Issue 2014 | Page 81

PICSART CEO: BUILDING THE LARGEST NETWORK OF CREATIVES This month we celebrate PicsArt’s third birthday and thanks to you, our loyal community, we have a lot of great memories to look back on as we continue to build the largest network for creatives. New tools in our toolkit and a larger collection of amazing images have made us one of the most downloaded photo editing and drawing apps in the world, with over 175 million installs across all platforms. The key to our success is our community-driven approach. The changes and improvements we make are often the result of your feedback. For example, you asked us to revisit our contest rules, pointing out issues that affected fairness. Revamping the contests led to a 10-20% increase in participation and a fairer playing ground for all. To highlight what our community likes most, we have added a Popular feed and have made improvements to our Featured feed. Moving forward, these will be just two of many dynamic feeds, which we believe will make PicsArt better than ever as a place for discovery and collaboration, resulting in millions of viral images. To inspire fair collaboration and to restrict image editing and sharing without permission, we recently expanded the #freetoedit tag to iOS, giving everyone a seat at the creative table. This launch is a big effort in promoting collaboration and protecting your images by limiting illegal borrowing. Consider the cooperative spirit of #fre ]