PRO INSIGHT
SHOOTING CARS
Professional photographers have to “come home with the bacon”. Fortunately you only need one
good picture to fulfill a complicated assignment.
I photographed ten brand new Peugeot automobiles all over New England for the company’s
upcoming catalogue. Only the cover remained. We scouted dozens of locations and found the
perfect undulating road. We obtained permits to shoot in a state park at dawn. The morning of
the shoot, my assistant and I got lost. We arrived late. Art director and accountant supervisor
were already on site. Sun was above the horizon. Oops. I was screwed.
In addition, the fog was pea soup. But that proved to be my savior. I screeched to a halt at the
top of the crest. Yelled at everybody to clean and prep the car and get the telephoto lens ready.
The haze was a perfect setting for the shot. I turned on the car’s headlights and started shooting,
ignoring the extremely angry client. I got the shot.
Note: Never let them see you sweat
PicsArt Monthly |9