PicsArt Monthly PicsArt Monthly Magazine December Issue 2014 | Page 89

In what ways do you “direct” the performance of your models? I get this question a lot, and though it seems like a typical answer, I simply try to make the person feel as comfortable as possible. And I’m talking about from the moment they enter through the door. When the time comes to shoot, it makes both of our jobs much easier because we’ve already “broken the ice” in a way. I don’t particularly like fashion shots that are obviously pose-y, so making the subject comfortable lends itself to that casual, cool vibe which I much prefer. PicsArt Monthly |89