NEW IN APP
PicsArt Celebrates Second
Anniversary by Tripling its User Base
On November, 7, leading artists’ social network and mobile picture editor PicsArt, Inc.
celebrated its second anniversary with significant progress and impressive metrics. Over
the last year, PicsArt installs tripled to a mind-blowing 90 mln, while use increased to over
25 mln active monthly users.
PicsArt is the most popular socially-connected mobile picture editor and is full-featured
enough to keep up with the most ambitious and professional artistic imaginations. At the
same time, PicsArt’s easy-to-use intuitive interface lets users unleash their inner artist, by
allowing them to immerse themselves effortlessly in the creative process. One PicsArtist
(PicsArt user) writes, “I can create artwork out of almost nothing…”
To date, PicsArt has 25 to 30 mln active monthly users and over 20 mln total photos
shared on its social network, with users performing 2 mln edits daily.
Over the past year, PicsArt has taken a big-picture development strategy, expanding to
iOS while releasing 31 updates for its Android version. Among the new features recently
added to the app are DrawCam, Lens Flare, Clone Tool, Curve Tool, Color Tool, and an
endless array of new Masks and Effects. The company has also expanded its internal shop
by providing free and premium clipart and frames.
PicsArt also introduced weekly art contests this year, that challenge users in the areas of
photo-enhancement, drawing and graphic design. As of today, PicsArt has held around
100 contests with 250 to 4,000 submissions to each contest. These contests allow users
to exhibit and explore their artistic and creative skills, and contest winners benefit with
the exposure of being featured in PicsArt media.
Even more recently, PicsArt began issuing its digital magazine, PicsArt Monthly. The
magazine is a culmination of the best content from PicsArt’s blog, which features photo
and drawing tutorials, regular columns, exclusive interviews with photographers, and user
galleries, targeting to promote PicsArt’s homegrown artists to the greater community.
Since November of 2012, PicsArt has retained its 4.7 user-rating on Google Play,
maintaining its place as one of the highest-rated among the most downloaded mobile apps
on Google Play and in AppStore.
The company has held to an ambitious vision, listening to its users and remaining a
place where any artist can create amazing art from the minute they pick up the App.
PicsArt always keeps an eye on what’s next and if this coming year is as successful as its
predecessor, then PicsArt Photo Studio has a very exciting future ahead.