PicsArt Monthly May Issue 2014 | Page 57

Rachid Zniber Creates Folk Art with PicsArt The drawings of Rachid Zniber (@rachidzniber-144) seem to defy the logic of what mobile art should be. The drawing tools and effects of PicsArt are advanced and capable of achieving some vivid and highly realistic results, yet Rachid’s work seems to get its charm from its crude simplicity, as if they were made by creative hands laboring from raw and limited materials. Essentially, Rachid makes folk art with PicsArt, using some pretty sophisticated methods to achieve stripped down results. His drawings seem as though they were done from a paltry amount of colors painstakingly painted onto surfaces where even layers of application don’t manage to stick completely, like wet wood or sheetrock. In fact, it is all an illusion created by a careful cocktail of minimalist painting strategies and smart effects applications, which when combined together achieve the look and feel of hand crafted folk art. The added charm comes from the exotic images which evoke Middle Eastern culture. The images depict sandstone cities inhabited by people draped in long robes, amplifying the effect of seeming like the art of a common people rather than a specific artist. The images could easily be the work of farmers’ and merchants’ wives, telling the stories of rudimentary lives comprised of hard work and simple pleasures. It is as though Rachid has reverse engineered painting. Whatever Rachid’s intentions and techniques, however, one thing is certain - he has used PicsArt to create something original, unique, and beautiful. 57|PicsArt Monthly