Documenting our friends and family on casual and
special events continues to be the most important
use of portraiture. Although snap shooters armed
with both point and shoot cameras and expensive
DSLRs have generated the lion’s share, family
portraits, commercial headshots, school graduation
pictures, sports pics and editorial illustrations
make up the largest market share for professional
photographers.
Quality, value, creativity and effort are determined,
in varying degrees, by intent plus who is paying
the bill. Take head shots. They are the currency of
models, actors, performers and book jackets. They
tend to be rather formulaic--not very creative-because their main purpose is to allow you to
see what someone looks like. Retail portraiture is
for the p \