How women are trending
in 2014…
The world of photography and visual imagery is constantly
evolving. The advent of new technologies has accelerated this
evolution, creating boundless possibilities for photographers
and their art. In this fast-paced and ever-changing field, visual
trends are not only born from artists emboldened by digital
technology, but delivered by the tides of social, cultural and
political change.
Visual trends
A picture is worth a thousand words. This is especially true in
our technology and multi-media based world, where imagery
has the power to change the way the world looks and transform
how we live our lives. As visual trends gain traction, they are
incorporated in and reinforced by advertisements and marketing
schemes, reflecting and generating broader change.
The visual shift: powerful, real and diverse women of
the world
One of the most interesting and important visual trends that has
emerged in 2014 is centered on women. Advertisers now use
relatable body types – young and old – instead of stereotypical
stick figures to sell their product. Regular women, doing regular
things, around the world have become the new norm.
Stock photography has also shifted towards emphasizing the
power of women while celebrating their diversity. Disabled
women, same-sex coupled women, and women of all shapes and
sizes have challenged entrenched stereotypes about gender
norms while empowering women worldwide. Not surprisingly,
this emergent visual trend has other trends embedded in it.
Increasingly, real people, older people, multi-ethnic content and
diversity are also trending visually.
Ultimately, this refreshingly real approach to how we visualize
women is at once inspirational and aspirational: by changing
the way we see women portrayed, we might be able to change
prevailing attitudes about women.
PicsArt Monthly |71