NEW IN APP
PicsArt Has Arrived on
iOS 7 with Slick New Design!
The completely redesigned PicsArt for iOS7 has arrived. PicsArt’s user-interface
has been optimized for Apple fans. The new design is more comfortable for iPhone
and iPad users and places the social network features at the very center of the
application.
Launched in January 2013, PicsArt for iOS is quickly gaining momentum and
catching up with the massive install base of the Android version. Combined, PicsArt
has over 100 million installs between the two platforms. While the initial iOS design
was the same as the Android one, the recent release is tailored specifically to iOS7,
following the new operating system’s user-interface guidelines of deference, clarity
and depth.
The release came at a key time for PicsArt, which, less than a year after its iOS
launch, has already earned high user-ratings and a loyal following. PicsArt's new
release makes creating and sharing artwork more accessible and exciting than ever
before.
The new design displays a pastel and white color palette, doing away with the
original black background. Black-based interfaces are suited for advanced
professional editors, while this brighter and more vibrant makeover gives the app
a softer, friendlier, and more welcoming visual feel. This is much more in-line with
PicsArt’s inclusive strategy to create an app where not just pros but anyone can
become a great artist.
At the core of the redesign is PicsArt’s decision to put its social network at the
center of the application. Users now have full access to the social network directly
from the start-up screen, where they can explore featured photos, connect with
other artists, and enter art contests. The original editing menu options remain just
a touch away, accessible from anywhere and at any time using the central button in
the new toolbar.
Finally, PicsArt has also streamlined access to its free and paid add-ons like stickers
and fonts. All add-ons are now available for purchase or download within the editor,
allowing users to continue creating and editing without the interruption of leaving
to visit the Shop. This change is important for the company, which provides all of
its editing features for free and relies instead on these small in-app purchases as
a non-intrusive way for the company to monetize and maintain its rapid pace of
development.
PicsArt Monthly | 53