NEW IN APP
PicsArt Hits 100 mln Installs
on Android
Just over two years since it’s launch in late 2011, PicsArt Photo Studio has
become the first app in the photography category to surpass 100 million
installs on Google Play. This is a huge milestone for any start-up, as there are
only 40 apps to ever reach this number. PicsArt is also one of the very few
apps with 100+ installs with a consistent high user rating of over 4.6, which it
shares with less than 5 other apps on Google Play.
What makes PicsArt unique and successful is its ability to pack a
comprehensive photo editing and drawing features into the e asy-to-use and
intuitive interface of a mobile app. PicsArt is not just an app, it’s the largest
mobile art community currently at 11 million users, where artists are inspired
to share, learn, and create together. Users have the option to share their art
with the world, either via outside networks or within PicsArt’s ever-growing
social network of artists. Thus, it is the only photo editor that offers the
complete creative package, providing the tools and the inspiration to ensure
that everyone can unleash the great artist within.
PicsArt’s user-base ranges from total beginners and amateur artists to
professional photographers summing up to over 110 mln users on Android,
iOS, and Windows Phone. What is particularly impressive is that PicsArt's
massive growth was generated almost entirely from word-of-mouth, with
users spreading the word like wildfire, telling their friends and family about
the one-stop photo app that has it all.
None of this would have been possible without the dedication of the users.
PicsArt returns the favor by crowdsourcing its decisions, listening to its
community at each major junction and responding by developing PicsArt in
step with the opinions and wishes of the ever- growing user base. As a result,
user contribute to creating a place where everyone sees their potential to
become a great artist and the place where this comes true.
PicsArt was born from a bootstrap mentality. It was the company’s ambition
from the start to create an all-in-one app with an arsenal that could rival the
best desktop editors and to make it available to everyone by keeping it free
and easy to use. PicsArt appeals to the inner artist inside of everyone, and
strives to be present on every smartphone and tablet , thus providing the
chance to become a great artist and share their art with the world.
54 | PicsArt Monthly