PicsArt Monthly December Issue 2013 | Page 9

Pro Insight INTELLECTUAL PROPERTY By Lou Jones Have you heard the twisted adage, “What’s mine is mine and what’s yours is mine?” From the time we are little kids our parents and teachers tell us to share. Do not covet what is not yours. Thou shalt not steal. But it is human nature: we want what we want. Through kindergarten and early stages of grade school all is forgiven. But eventually we are taught to play well in the sandbox with others. The moral of the story: we have to respect each other’s boundaries. Under intellectual property law, creators are granted certain exclusive rights to a variety of intangible assets, such as music, books and artistic works; discoveries and inventions; words, phrases and designs. This includes trademark, copyrights, patents, etc. In practical terms, if you made it, you own it. For better or worse, for profit or loss, our labors are ours to control and do with as we see fit. If you invent a new machine that helps society to improve or makes things easier, we fully expect to buy or sell its benefits. If you concoct a medicine that cures some pestilence, you should receive awards. If you write a novel and it becomes popular, you will make money. And if you write a hit song, you can become famous. Tradition, courtesy, common sense and laws are all aligned to make sure your efforts are rewarded and to encourage creative people to continue to contribute to human advancement in a fluid way. PicsArt Monthly | 9