PicsArt Monthly April Issue 2014 | Page 11

RED Blood. Fire. Emotion. Anger. If you want to draw attention, use red. Red has long been associated with love, warmth and comfort. Worn by brides in China. It has the longest wavelength of visible light. Little empirical data has been collected on its influence but color is a wonderful means of nonverbal communication. It is a hot topic in marketing, art and design. We use and abuse colors. Photography is the perfect outlet for experimentation and exploitation of colors. 11| PicsArt Monthly