ANNA BRIGHT AND ANNA LEIGH WATERS WERE FLAWLESS ON THEIR WAY TO CLAIMING GOLD IN DALLAS.
“ The activations were amazing, too. We had people playing on the roll-out pickleball courts, and all our vendors had people stopping by and interacting with them. Pickleball Central’ s court was fantastic. That place always had lines of people wrapped around it watching, participating, and having a great time.
“ The stage location created a destination, ticketing was amazing, and VIP was spectacular. It felt like everyone could really find what they wanted to get out of the event.”
Given pickleball’ s meteoric rise in popularity and the storylines taking shape on-site, fan engagement soared to unprecedented levels. Pickleballtv viewers watched a record 70 million minutes of Worlds coverage, while official social media generated a combined 54 million impressions.
“ Being at the Jenius Bank Pickleball World Championships was electric,” said Jenius Bank President John Rosenfeld.“ The energy on the grounds, the level of competition, and the passion of this community are unmatched. We’ re proud to champion a sport that brings people together and celebrates what it means to live richer lives— on and off the court.” It’ s safe to say that Worlds set a new standard.“ We came back to Brookhaven this year in anticipation of putting on the largest, greatest event the pickleball world had ever known, and we did just that. This was the 100th PPA event and it was a remarkable showcase of how much we have grown,” said Carvana PPA Tour founder and CEO Connor Pardoe.
“ We feel confident in saying that the 2025 edition of the Jenius Bank Pickleball World Championships was the most extraordinary tournament in pro pickleball history.” •
Matt Cudzinowski is the chief editor of Pickleball. com. He previously served as the editorial manager and beat reporter for the NHL’ s Montreal Canadiens, before joining the PPA Tour as a public relations associate. Matt has also held a media and public relations position with Golf Canada, and a broadcasting and production role with Montreal’ s allsports radio station, TSN 690.
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