Feature priority when joining USA Pickleball last summer was a need to understand players , both members and nonmembers , including reaching out to former members to learn why they are no longer members and what the organization could do to bring them back . The main way USA Pickleball gained such valuable insight was by hitting courts and talking to players of all levels .
“ We need to understand the stakeholders and those we ’ re serving ,” Moreno explained . “ We did a lot of surveying , qualitative and quantitative . We heard from them ( the players ). We ’ ve leveraged the data to make smart business decisions . We ’ ve taken that data and aligned ourselves to develop this new strategy around our events .
“ These last five months , this entire organization , we ’ re all on board in alignment of this brand refresh and this new system refresh . It ’ s still a marathon , not a sprint .”
And in the middle part of 2024 , USA Pickleball members can expect a new , more user-friendly experience thanks to new membership services software .
“ It needed to happen ,” Moreno said . “ I call this the 2.0 version of our membership . We want to make sure you ’ re a member not because you want to play in a tournament , but because you believe in what we ’ re doing and want to be part of this system . In 2024 , you ’ re going to see that . We ’ re not going to get it right 100 percent of the time , but it ’ s going to be a vast improvement and upgrade from maybe what you ’ ve seen in the past .” •
Stephen Hunt is an accomplished freelance writer and sports statistician who has been blessed to cover a multitude of subjects and sports in his time . He is a freelance contributor to USA Pickleball on behalf of Red Line Editorial , Inc .
PHOTO BY TONI BOCZ
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