Pickleball Magazine 6-5 | Page 24

SPONSORED CONTENT | BUSINESS SPOTLIGHT

While Beauty May Be Skin Deep , Pain Keeps Digging

Some years ago , in Evergreen , Colorado , Tom Murphy started an allnatural skin care company called Trust Beauty that soon started focusing on some of the more common complaints his customers would come to him with .
“ It was pain . People were suffering from pain from injuries , often associated with aging , and it was right at the start of the Cannabidiol (“ CBD ”) boom here in the Denver area , which is ground zero for CBD development ,” Murphy said . “ So , we went heavily into cannabinoid research , changed the name to Trust Biologic to better identify that we are not about beauty as much as functionality , and started offering our pain relief gel , gel caps , 50 / 50 cream and facial serum . To this day , the pain gel is by far our most popular item .”
Murphy , who discovered pickleball with his wife when his local club installed a pickleball court , added that not only has the sport broadened his horizons , but it ’ s opened him up to an unexpected clientele .
“ Everyone I saw on the courts could use our products ( and several were !),” he said . “ It was a natural fit for the pickleball demographic because , while pickleball is all ages , there are a lot of people playing specifically because they want to remain active as they age . And if you want to keep moving as you age , you have to keep moving now . People in my 50 + group are applying the pain gel before , during and after their matches because it ’ s working for them .”
CBD products work because the human body has a natural endocannabinoid system designed to process CBD . Because of the lack of research into cannabinoid products due to past legalities , CBD was not brought to market until recent times , meaning most people have never been exposed to CBD ’ s effects .
“ It ’ s not psychoagents . It ’ s hemp based . There are over 100 cannabinoids in hemp plants and we are learning more every day about the benefits available ,” Murphy explained . “ Our pain products have some of the same ingredients you ’ d find in any pain relief product — menthol and camphor — but we have 500 mg of CBD in our products because research has determined that that ’ s the optimal amount for the most efficient absorption . Some products offer more than that , but your body can ’ t uptake it fast enough , so it ’ s wasted product and wasted money . We want to give our customers the best product and the best value .”
Part of the value delivery is embedded in Trust Biologic ’ s customer-direct model . Orders are placed online and shipped directly to your home .
“ By taking the inefficiencies out of the system , we can offer customers a consistent product at a reasonable price that ’ s fairly insulated from market fluctuations ,” Murphy said .
Plus , by having a direct connection to the customer base , Trust Biologic can stay nimble in meeting their changing demands .
“ One of the things I ’ ve heard from my pickleball customers who have tried our 50 / 50 hydration and pain cream is that they would like to have an SPF sunscreen added into the mix , which makes sense for people who are always outside playing ,” Murphy said . “ We listen to our consumers and are working on what they want .”
For more information on Trust Biologic , or to order today , go to Trustbiologic . com , and be sure to follow it on Instagram , Facebook and Twitter for up-to-the-minute updates .
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