Pickleball Magazine 5-6 | Page 8

PUBLISHER ’ S PLAYBOOK

Welcome to the December

2020 Special Product Issue of Pickleball Magazine .
LevelUpPickleball . com . Remember , even if you ’ re personally all set , the paddles , balls , and accessories make great holiday gifts for family and friends !
There ’ s no denying it — despite the pandemic , pickleball equipment sales are booming . Our cover story , “ Ultimate Social-Distancing Game ” ( page 33 ), explains why there ’ s no slowdown in sight for the game or the demand for paddles and equipment .
Paddletek CEO Curtis Smith says , “ COVID has turbo-charged this already fast-growing sport . The shutdown caused many people , yet to try pickleball , to pick up the sport because it ’ s relatively safe to play , can be played in a driveway , and is fun for the entire family .” He adds , “ I believe the supercharged increase in demand for paddles and equipment will continue throughout 2021 and move pickleball to mass market .”
Manufacturers are continually looking for ways to improve products . Increased demand of play is fueling the need for enhanced weaponry — paddles are becoming more durable and also offer better feel in addition to more power . The winner is the consumer .
As 2020 comes to a close , we want to thank our dedicated writers and contributors as well as our advertisers , many who have been with us from the beginning . The staff at Pickleball Magazine wishes you and your family a wonderful holiday season and happy , healthy New Year !
A Publication of Dollard Publishing Co ., Inc . 11 Mayview Road , Canonsburg , PA 15317 www . pickleballmagazine . com
PUBLISHER Wayne Dollard
EDITORIAL DIRECTOR
Julie Talerico j . talerico @ pickleballmagazine . com
ART DIRECTOR Michael Miller
CONTRIBUTORS
Jack Bandel Joe Dinoffer Vicki Foster Brandi Givens Alex Hamner Linda Jeffries Jennifer Lucore Craig Laughlin Karen Mitchell Bob Nibarger Alice Tym Bob Unetich
Recognized by USA Pickleball as the “ Official Magazine ” of Pickleball
OCTOBER / NOVEMBER 2020
Dollard Publishing Co ., Inc . publishes six issues of Pickleball Magazine per year . Subscriptions are $ 24 per year .
To subscribe , call 888.308.3720 or go to pickleballmagazine . com .
ALL RIGHTS RESERVED . REPRODUCTION IN WHOLE OR IN PART IS PROHIBITED . © 2020
Please recycle this magazine when you are through enjoying it .
Wayne Dollard Publisher

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