Pickleball Magazine 5-4 | Page 41

These new representations of the pickleball brand will work to make the organization more recognizable to the uninitiated, and strengthen its worldwide image as the official pickleball governing body for the U.S. “We are very excited about the future of pickleball and for the community of pickleball players,” Executive Director Justin Maloof said. “Not only is it fun and social, it also supports an active lifestyle. In a recent survey, 84 percent of the community indicated that pickleball made a positive and significant difference in their health and well-being.” This sport and its community are extremely approachable. Players can have fun at any level, making it extremely addictive and quickly leading to a desire to level up. Pickleball is easy to learn, inclusive and fun. The information, rules, and regulations are easy to find and players look to USA Pickleball as the central source for everything pickleball. Ambassadors help introduce the sport and help their fellow players achieve new heights, as growth is vital to the growth of the sport overall. The sport is friendly, supportive, and helpful to benefit others as they achieve their goals. And, lest we forget, this is a game—a really fun game, no matter what level we are playing. Pickleball is one of the fastest growing sports today, with the numbers to back it up. USA Pickleball counts nearly 2,000 Ambassadors who are helping to promote the sport and collectively volunteered more than 400,000 hours in 2019. A very big thank-you to all of our Ambassadors! There were 190 sanctioned tournaments in 2019 with 116,000 total participants across all those tournaments. There are also 11 Regional Championships, 122,000 officiated matches and 438 officials. Also, since inception, 76,000 rulebooks have been distributed, and 895 paddles and 35 types of balls approved to date, all contributing to the development and growth of the sport. Becoming a member gets you exclusive benefits, including memberonly content, ratings and tournament access, special access and discounts, and a digital subscription to Pickleball Magazine. Just as important, your $243K IN COMMUNITY GRANTS FROM 2008 TO 2020 $19K IN HIGH SCHOOL GRANTS FROM 2017 TO 2020 membership helps support the growth of pickleball through junior programs, high school and community grants, volunteer ambassador network, the places to play database, maintaining rules and equipment, sanctioned events and tournaments, partnerships to grow courts, recreational and club affiliate programs, and leagues in the near future. “A very special thank-you to all of the members and future members for your support of USA Pickleball. Your membership directly supports the mission and programs to promote the development and growth of pickleball in the U.S. and its territories,” Maloof said. The future of pickleball and USA Pickleball is bright, and ready for the next wave of growth. Pickleball is fun, social and great exercise, with a passionate community all helping to drive that growth. USA Pickleball thanks all of our members, Ambassadors, partners and team for all you do for the sport and the organization, and for making pickleball one of the fastest growing sports! • USA PICKLEBALL BY THE NUMBERS 438 One of the Fastest Growing Sports in the U.S. 1,900+ AMBASSADORS 40K MEMBERS & GROWING NATIONAL CHAMPIONSHIPS 11 35 76K RULEBOOKS DISTRIBUTED REGIONAL CHAMPIONSHIPS 190 SANCTIONED TOURNAMENTS 116K PARTICIPANTS 408K VOLUNTEER HOURS A YEAR 895 OFFICIALS BALLS APPROVED TO DATE PADDLES APPROVED LEARN MORE AT USAPICKLEBALL.ORG 122,000 OFFICIATED MATCHES TO DATE AUGUST/SEPTEMBER 2020 | MAGAZINE 39