Pickleball Magazine 5-1 WD | Page 34

E T A ULTIM s r e c n e Influ I t’s no secret that the sport of pickleball has raised the stream of consciousness in this country to new heights. What was once the game with a silly name has now evolved into a full-fledged sport, with amateurs and pros alike dominating time on courts throughout all 50 states. The recently completed Margaritaville USA Pickleball National Championships realized considerable gains in the number of participants, sponsorship dollars, purse for the professional players and spectator awareness. The old adage “The sky’s the limit” is an appropriate motto for the sport that came to be on a makeshift backyard court on Bainbridge Island, outside of Seattle, Washington. The one common thread since its infancy has been the outreach focus of many participants who view the sport with an undeniable passion. More recently, it has been the leadership and forward thinking of the United States Pickleball Association’s (USAPA) Ambassadors. Established to be the direct conduit from the governing body of the sport to the interested participant or 32 TO SUBSCRIBE, CALL 888.308.3720 OR GO TO THEPICKLEBALLMAG.COM volunteer, the Ambassador Program has now blossomed into a well- oiled machine that numbers nearly 2,000 pickleballers across the country. The USAPA is divided into 11 regions in the U.S. covering all 50 states. “We look to recruit Ambassadors with great enthusiasm for the sport, but it’s not necessary to be a tournament player,” said Claudia Fontana, Director of Ambassadors for the USAPA. “An ambassador should have the basic knowledge of the game and be able to share that excitement, and be willing to volunteer their time to help promote the USAPA organization and of course teach the game of pickleball to their local, and in some cases surrounding, communities. They should have good communication skills with those they deal with, from other local Ambassadors to their District Leaders, and are willing to share opportunities with other local governments, clubs or organizations.”