PLAYER PROFILE
Joshua Cook:
DESIGNING THE
FUTURE OF
Pickleball
Joshua Cook and Riley Newman won gold in 5.0 at the 2018
Atlantic South Regionals.
24
J
BY ALICE TYM
oshua Cook wants to make pickleball as cool as Nike
made golf. Joshua, a 5.0 player from Rocky Face, GA,
says, “People have a positive reaction to cool graphics
and thoughtful design. If we want to attract young
people to the sport, we need equipment that looks
sharp. Young people want clothes they can wear on
and off the court, and paddles must have a cool factor. Players
take the sport more seriously if the equipment is well-designed
and inspires confidence.”
TO SUBSCRIBE CALL 888.308.3720 OR GO TO THEPICKLEBALLMAG.COM