[BUSINESS SPOTLIGHT]
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es Pritchard was reluctant to try pickleball. The
former collegiate athlete didn’t think it would be
challenging enough when his wife, Lynette (Nettie),
tried to get him on the court. It didn’t take long, however,
for him to fall in love with the sport and the pickleball
community. The Pritchards now play competitively, and
Les is the VP of the Quad City Pickleball Club.
Les and Nettie agreed there was a huge opportunity
for their company, VIM Today, to help players with the
challenges of getting effective nutrition for the energy to
play for hours, to recover post-play and to be Pickle Fit for
Life! “Nutrition is key to improve and maintain vitality and
longevity, not only to play pickleball, but to stay alert and
strong to be around for our kids and grandchildren,” says
Nettie.
"Pickleball is a unique game because of the ease for
any age or activity level. Whether you play competitively
or for fun, pickleball is a serious workout that deserves
serious attention. We see inflammation, dehydration and
pre- and post-game injuries in the pickleball world and
among baby boomers in general. Our focus is to supply
the body with concentrated, whole-food nutrition before
and after these conditions occur, both on or off the court.”
After 25 years of clinical practice, owning a health food
store/café, and teaching how inflammation, endurance
and healing is dramatically improved with the quality,
type and amount of whole-food nutrition we consume,
Nettie realized she could create a better product than
what was on the market. “Our organic products are
manufactured in the United States, are 100 percent whole
food, with nothing synthetic and zero fillers. They are
designed to supply the nutrition we lack in our diets, keep
people healthy and
make it as convenient
and cost-effective as
possible with the best
ingredients available,”
she says.
“We know we need
to eat better to be
healthy, but our fast-
paced lifestyles often
sideline our efforts.
Our #1 product is
our VIM Super Food
smoothie that includes
protein, probiotics
70
“It’s good for pre- and post-workout
or any time you feel sluggish, and it’s
more effective than a daily vitamin.”
and 50 medicinal plants. It supplies everything you
need in one meal replacement. We use it every day for
breakfast and we’re ready to play with sustained energy
and stable blood sugar for hours. It’s good for pre- and
post-workout or any time you feel sluggish, and it’s more
effective than a daily vitamin. VIM Super Food is an all-
inclusive convenient food we won’t leave home without
when we travel and is used by professional athletes,
hobbyists, children and in medical offices. The quality
and versatility make it an easy and uplifting addition to
any diet.”
The Pritchards lecture nationwide on the benefits
of nutrition and longevity and offer free tips on their
Facebook community, PICKLE FIT. You can join at bit.ly/
picklefit.
For more information on VIM Today’s healthy lifestyle
products, or if you’re interested in a wellness presentation
for your pickleball group or club, go to vimtoday.com,
call 563.209.7844 or email the Pritchards at support@
vimtoday.com. VIM products are available online and
there’s a 20 percent discount for readers (Code PB20).
TO SUBSCRIBE CALL 888.308.3720 OR GO TO THEPICKLEBALLMAG.COM