Steve Hart, General
Manager, JW
Marriott Desert Ridge
Resort & Spa.
DESTINATION
PICKLEBALL
WHETHER IT’S A HOTEL, RESORT OR PLANNED RESIDENTIAL
COMMUNITY, PICKLEBALL HAS BECOME AN ESSENTIAL AMENITY.
The sport of pickleball has burst
into the mainstream from pockets all
over the country—and commercial
businesses and home developers are
taking notice.
Perhaps the most accommodating
businesses are those in the hospitality
industry—hoteliers and RV
communities, where pickleball isn’t
just another activity to offer guests
but an integral part of bringing in new
guests.
At the JW Marriott Desert Ridge
Resort & Spa, pickleball has been
elevated to the heights of luxury
rarely found elsewhere. Not only did
the resort convert three of its tennis
courts into 12 pickleball courts, each
court comes with all the amenities the
resort has to offer.
“Our guests have access to our locker
rooms, great restrooms, connectivity
to the rest of the resort, sandwiches,
cocktails, whatever they could wish
for,” says Steve Hart, General Manager.
“We built these courts so players could
be part of the resort experience and
have total resort amenities, whether
it’s just a few folks who want to play or
a large round robin tournament. The
real sweet spot is to be able to continue
the love of the sport for families that
come here because of our courts, or
people who are curious because they’ve
heard about it and want to attend
clinics or lessons.”
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MARCH/APRIL 2018 |
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MAGAZINE
31