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PUBLISHER ’ S PLAYBOOK
Welcome to this Special Edition Gear Guide .
If you ’ re looking for holiday gifts and stocking stuffers for the pickleball enthusiasts in your life , there are dozens of ideas in this issue , many from our advertisers who represent some of the best pickleball equipment , apparel and accessories in the sport .
One aspect of the pickleball market that ’ s exploding is clothing and apparel , which was valued at $ 1.56 billion this year and is projected to reach $ 3.35 billion by 2031 .
Editorial Director Julie Talerico asked Pickleball Magazine contributor Laura Gainor , founder of the world ’ s first pickleball marketing agency , to talk with some of the hottest pickleball clothing brands .
Lululemon , the athleisure giant , has transcended its yoga roots to become a go-to for pickleball players seeking high-quality , versatile apparel . From Major League Pickleball events — where it outfits entire teams — to local courts across the country , the brand ’ s presence is undeniable . And with Life Time recently naming Lululemon as its official apparel partner for pickleball and tennis , the company ’ s influence in the sport is only growing .
Alo , also a dominant force in the yoga world , has quickly become a favorite among pickleball players who prioritize both performance and style . Known for fashion-forward designs and high-performance fabrics , Alo offers pieces that seamlessly transition from the court to everyday life .
Don ’ t miss “ Serving Up Style ” on page 16 for more of the hottest brands designing apparel for the modern pickleball lifestyle .
A Publication of Dollard Publishing Co ., Inc . 11 Mayview Road , Canonsburg , PA 15317 pickleballmagazine . com
PUBLISHER Wayne Dollard
EDITORIAL DIRECTOR Julie Talerico
ART DIRECTOR Michael Miller
SOCIAL MEDIA Vossberg Gainor
ADVERTISING MANAGER Debbie Mountain
CONTRIBUTING WRITERS Laura Gainor
CONTRIBUTING ILLUSTRATORS Harley Schwadron See you on the courts .
Wayne Dollard Publisher
Launched in 2016 , Pickleball Magazine is recognized by USA Pickleball as the “ Official Magazine ” of pickleball . USA Pickleball is the national governing body for the sport of pickleball in the U . S . Pickleball Magazine offers tournament coverage , expert instruction written by professional players , rules , profiles of top pros , the latest equipment and more !
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