Pickleball Magazine 2021 Product Guide | Page 96

SPONSORED CONTENT | BUSINESS SPOTLIGHT

AS USA PICKLEBALL ’ S OFFICIAL SOCK AND COMPRESSION BRACING PARTNER ,

Discover the OS1st Difference Today !

It ’ s not every day that a small , four-generation family business out of Hickory , N . C . rises to become the Official Sock and Compression Bracing Partner of USA Pickleball , but OS1st has done just that and promises to help change players ’ lives through top-of-the-line performance products .
It ’ s All About Family
With three generations of the Higgins family at the helm , OS1st uses their combined experience in the hosiery market , a history they share with their hometown , to improve others ’ lives ; much like the family-centered origins of pickleball .
“ My father started this business in the hopes of addressing plantar fasciitis ,” said Josh Higgins , president and co-owner of OS1st . “ We invented Compression Zone Technology , which varies the levels of compression inside the garment to target different injuries and conditions . We are FDA audited and registered , use medical-grade compression , and design products to reduce swelling , promote blood flow and prevent further injury .”
Throughout the years , OS1st grew in popularity with athletes , earning the 2013 Running Product of the Year . The difference with OS1st is in the quality of the compression garments .
“ We immediately became the number-one bracing company in running specialty stores across the country , and we still are ,” Higgins said .
It ’ s no surprise that the numberone running brace in the country would come out of Hickory – a city known for hosiery and furniture manufacturing . The local industry is also where the Higgins family gained experience before
starting OS1st . Higgins was president of Hickory Brands , which made and
Three generations of the Higgins family at the OS1st headquarters in Hickory , N . C .
The PB4 Pickleball Sock is made for high-impact sport on hot surfaces .
94 TO SUBSCRIBE , CALL 888.308.3720 OR GO TO PICKLEBALLMAGAZINE . COM