Pickleball Magazine 2020 Media Kit | Page 5

AGES 6-17 CASUAL 8.5% (CORE 0.8%) CASUAL 29.4% (CORE 31.8%) AGES 55-64 CASUAL 7.7% 0 0 0 , 110 (CORE 31.8%) AGES 18-34 CASUAL 11% (CORE 5.5%) L MAGAZI NE ’ AGES 65+ CASUAL 5.4% (CORE 42.7%) * The USAPA estimates that 300 pickleball courts are added each month in the U.S., either by adding lines to existing courts or building new ones. BI- MON I AGE DEMOGRAPHICS AGES 35-54 KL L A B E • According to the Sports & Fitness Industry Association (SFIA) 2016 Pickleball Participant Report, there are 2.5 MILLION PLAYERS in the United States. • 1.57 MILLION were “Casual” participants and 930 THOUSAND were “Core” participants. • Casual were 63% MALE and 37% FEMALE; Core were 73% MALE and 27% FEMALE. PICKLEBALL MAGAZINE: CIRCULATION & DEMOGRAPHICS PICKLEBALL DEMOGRAPHICS T H LY C I R AT L U C Mailed to all new USAPA members and thousands of additional subscribers Emailed to more than 100,000 avid readers