Pi Reports Yearly Leaderboard Report Sportsbook US | Page 7
Search volume over time | Excluding American football and horse racing
Date range: Dec 2015 - Nov 2018 | Pi Market Intelligence
700k
2015
2016
2017
2018
Key insights:
600k
300k 1. Search volume for ‘Basketball’
begins to grow each March, as
a result of March Madness, then
continues to grow until May each
year. YOY search volume has been
growing for ‘Basketball’.
200k 2. ‘Soccer’ peaked highest in Jun
2018 as a result of the World Cup.
500k
400k
100k
Baseball
Basketball
Cycling
General
Golf
Ice hockey
Motor sports
Other sports
be
r
ce
0
Soccer
Tennis
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For methodology - see appendix 1
*
pi-datametrics.com
Leaderboard Report | US | Sportsbook
7