Pi Reports Yearly Leaderboard Report Sportsbook US | Page 6

Search volume over time | Sportsbook landscape Date range: Dec 2015 - Nov 2018 | Pi Market Intelligence 5m 2015 2016 2017 2018 Key insights: 4m 1. Search volume in 2018 was 27.6m (excl. December). 2m 2. ‘American football’ has been declining in search volume since 2016, with a 12% decrease from Aug 2016 to Aug 2018. 1m 3. Each September ‘American football’ terms peak, as this is the beginning of the season. 3m 4. ‘Horse racing’ peaks every May due to the Kentucky Derby. American football Other sports Baseball Soccer Basketball Tennis Cycling General Golf Horse racing be r ce 0 Ice hockey Motor sports Want more deep-dive analysis? Delve into the categories featured in this report. Book your demo For methodology - see appendix 1 * pi-datametrics.com Leaderboard Report | US | Sportsbook 6