Pi Reports Yearly Leaderboard Report Sportsbook US - Page 5

Breakdown of the top 20 sites Date: 8 Jan 2019 | Pi Market Intelligence 0% 10% Gambling site 20% Affiliate site Content site 30% News site 40% Sporting league site 50% 60% 70% 80% 90% 100% 80% 90% 100% Other The top 20 out of a possible 52,371 players is made up of predominantly ‘Affiliates’ and ‘Content’ sites. Breakdown of search volume by category Average monthly search volume Dec 2017 - Nov 2018 0% 10% American football 20% Baseball Basketball 30% Cycling 40% General Golf 50% Horse racing 60% Ice hockey Motor sports 70% Other sports Soccer Tennis Monthly search volume, when taken as an average over the year, is dominated by ‘American football’ betting. pi-datametrics.com Leaderboard Report | US | Sportsbook 5