Pi Reports Yearly Leaderboard Report Sportsbook US - Page 4

Share of voice: Top performing sites across the entire sportsbook sector Date: 8 Jan 2019 | Pi Market Intelligence Share of voice Key insights: 1. oddsshark.com 7.70% 2. playusa.com 6.94% 3. cbssports.com 5.54% 4. cardschat.com 5.47% 5. espn.com 5.40% 6. wikipedia.com 3.36% 7. vegasinsider.com 3.00% 8. onlinegambling.com 2.14% 9. bovada.lv 2.13% Basketball 10. nfl.com 1.71% General 11. casino.org 1.70% 12. gambling.com 1.63% 13. sportsbookreview.com 1.33% 14. bet.com 1.29% 15. sbnation.com 1.27% 16. covers.com 1.20% 17. nba.com 1.18% 18. mybookie.ag 1.10% 19. gamblingsites.org 1.06% 20. nhl.com 1.00% 1. Of the 20 top performing sites, two are news channels (CBS and ESPN) and three are sporting leagues (NFL, NBA and NHL). American football Baseball Cycling Golf Horse racing Ice hockey Motor sports 2. Oddsshark.com is the only US site appearing for sports gambling: ‘Motor sports’ and ‘Other sports’. As sports gambling is currently only legalized in 8 states there is not yet a wealth of American sites performing. 3. Five affiliate sites perform, with PlayUSA ranking highest at position two. Other sports Soccer Tennis The top 20 players in the chart have the highest share of voice across: 12 categories | 4,555 search terms | 52,371 sites For methodology - see appendix 1 * pi-datametrics.com Leaderboard Report | US | Sportsbook 4