Pi Reports Yearly Leaderboard Report Sportsbook US | Page 4

Share of voice: Top performing sites across the entire sportsbook sector
Date: 8 Jan 2019 | Pi Market Intelligence
Share of voice
Key insights:
1. oddsshark.com 7.70% 2. playusa.com 6.94% 3. cbssports.com 5.54% 4. cardschat.com 5.47% 5. espn.com 5.40% 6. wikipedia.com 3.36% 7. vegasinsider.com 3.00% 8. onlinegambling.com 2.14% 9. bovada.lv 2.13% Basketball
10. nfl.com 1.71% General
11. casino.org 1.70% 12. gambling.com 1.63% 13. sportsbookreview.com 1.33% 14. bet.com 1.29% 15. sbnation.com 1.27% 16. covers.com 1.20% 17. nba.com 1.18% 18. mybookie.ag 1.10% 19. gamblingsites.org 1.06% 20. nhl.com 1.00%
1. Of the 20 top performing sites, two
are news channels (CBS and ESPN)
and three are sporting leagues
(NFL, NBA and NHL).
American football
Baseball
Cycling
Golf
Horse racing
Ice hockey
Motor sports
2. Oddsshark.com is the only US site
appearing for sports gambling:
‘Motor sports’ and ‘Other sports’.
As sports gambling is currently
only legalized in 8 states there
is not yet a wealth of American
sites performing.
3. Five affiliate sites perform, with
PlayUSA ranking highest at
position two.
Other sports
Soccer
Tennis
The top 20 players in the chart have
the highest share of voice across:
12 categories | 4,555 search terms |
52,371 sites
For methodology - see appendix 1
*
pi-datametrics.com
Leaderboard Report | US | Sportsbook
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