Pi Reports Yearly Leaderboard Report Sportsbook US - Page 13
What data features in this report?
Search engine: Google US
• American • Horse racing
• Ice hockey
• Motor sports
• Basketball • Other sports
Search terms: 4,555 of
the most commercially
Search volume: 31.3m (Dec
2017 - Nov 2018)
Share of voice and Organic
We’ve applied Pi Datametrics proprietary
Organic Value Score to showcase
Organic Value over time and share of
voice across 50,000+ websites.
Share of voice
• Every returning site in Google US...
• For every search term...
(i.e. Horse race tips)
• Within every search theme…
Organic Value score
• Pi’s Organic Value Score is a
proprietary equation developed by
our data scientists to help you assign
value to visibility.
• OVS averages out key conversion
metrics, enabling you to focus on the
content that will deliver equal shares
of visibility, popularity and value.
• From this bucket of commercially
competitive terms, you can cherry-
pick your most relevant search
themes to inform a data-driven
• Across every category
(i.e. Horse racing)
Leaderboard Report | US | Sportsbook