Pi Reports Leaderboard Report Sportsbook UK | Page 2

Sportsbook UK | Leaderboard report
Gambling stats:

Data analysed:
Sector: Sportsbook
Search engine: Google UK
Categories:
• American
football
• Cricket
• Cycling
• Football
• General
• Golf
• Greyhounds
• Horse racing
• Motor sports
• Other sports
• Tennis
Categories broken down into:
• Type (e.g. premier league betting)
• Event (e.g. world cup betting)
• Sport (e.g. football odds)
• Team (e.g. liverpool betting)
Search terms: 5,454 of
the most commercially
valuable terms
2018 search volume: 22m
(Dec 2017 - Nov 2018)
pi-datametrics.com
79.5% 33%
Sports betting grew in the
UK by 79.5% between 2009
and 2013 * Of gamblers gamble once
a week **
51% 1/3
Of online gamblers use a
mobile phone or tablet ** Online sports betting makes up a third of UK
betting revenues *
50% £19.7bn
Of online gamblers use
a laptop ** Online sports betting turnover Sep 2017 ***
18% *Deloitte | Betting and gaming industry report
**Gambling Commision | Gambling participation report 2017
***UKOM
Of adults have gambled online **
Leaderboard Report | UK | Sportsbook
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