Phytosterols Market – Global Industry Insights, Trends, Outlook and O Phytosterols Market | Page 2
as the additives that will aid in reducing the cholesterol content by replacing
margarine without causing any side efects in dairy and confectionery
products.
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Phytosterol Market Outlook:
•North America is the largest market for phytosterols. U.S is the leading
market followed by Canada. According to American Heart Association,
approximately 39% adults in the U.S. have a cholesterol level of 200
mg/dL, while 11.9% have 240 mg/dL. CVD causes around 801,000
deaths in the U.S. each year. Cardiovascular diseases lead to around
2,200 fatalities in the U.S. each day. This creates a large target group
for producers of phytosterol. The shifting preferences of consumers
towards healthy food and consumer awareness regarding natural
ingredients in low fat milk and yogurt products is expected to boost
demand for the same in the region.
•Europe is the second-largest market, driven by countries such as
Germany, UK, Spain and Italy. The rising demand for nutritional drinks
is expected to boost demand. The major driver in the region is
European Food Safety Authority ruling that states if Phytosterol is
consumed in the quantities of 1.5-3gm per day then it can result in
reduction of cholesterol and also reduce the risks of coronary heart
disease.
•Asia Pacifc is the fastest growing market for Phytosterols. China,
India, Indonesia and Singapore are the major contributors to the
growth of the phytosterols market in Asia Pacifc. The availability of
raw materials and presence of large number of local manufacturers
such as Matrix Fine Sciences and Pioneer Herbal is boosting market
demand. Australia and New Zealand are expected to witness high
demand, owing to heightened awareness regarding gut health and
cardiovascular disorders.