Physicians Office Resource Volume 8 Issue 09 | Page 9

HOW AND WHY THE INTERNET PATIENT COMMUNITY CRACKS THE WHIP Dylan J. Chadwick Physicians Office Resource Staff Writer N To give a glimpse into the world of internet communities, I'm going to take you down a sordid path into one of the most vocal and aggressive fan communities in the entire existence of the internet: the Internet Wrestling Community. As the name suggests, this is a community of online users that identify as part of said-group strictly on the basis of a love and interest in professional wrestling. These fans range in age and vocation, some nerds and scholars and others just casual fans, many of whom have no formal connection to the wrestling business. They watch the weekly television shows, and critique the seasonal (monthly) pay-per-view events. They critique the show's artistic direction, the presentation, the production quality and of course, the actual wrestling itself. They're an interest group worthy of folkloric dissection in and of themselves, selfappointed art critics and wrestling coaches casting in their two cent opinions over one of TV's longest-running episodic serials. And why? What makes wrestling fans happy? A good show. Something they can get giddy about, lighting up the wrestling message boards, sub-reddits and Tumblr articles. They praise it's many nuances, its attention to detail, the lighting, and rank it in terms of said praise. "Best episode this year!" or "most exhilarating PPV since '98." When it's bad though. Oh brother. That stink is felt the world over. Internet wrestling fans begin grinding their axes on every internet platform they can procure. The Reddit threads get long, the Twitter feeds more aggressive and swear-ridden and the o doubt, practicing physicians see a variety of personality types when dealing with patients in their office. Some are pleasant and demure, while others can be downright feisty. It's part of the (often thankless) job though, administering healthcare to those who need it, even those unruly and unappreciative. Nowadays, physicians have an even larger patient community than that which exists in their regional practice district...or at least, nowadays they're more aware of it. The online patient community exists in a few different incarnations, sometimes literal support groups for those dealing with a health condition and other times being a sort of "medical consumer reports" for would-be patients. They're all connected through the internet mainly through social media sites and web-forums, and at some level, exist to help out one another. Internet Communities The online patient communities can be quite puzzling to physicians. In some more cynical respects, it plays off like an online repository of people, many of whom have no medical training to speak of, dispensing false health information to others. Disgruntled patients can also use the internet to slag on a physician they didn't agree with or had a bad experience with, warning others to stay well away from physicians with "rude wait staff" or "arrogant demeanors." And these comments are hurtful in a variety of ways. 9 www.PhysiciansOfficeResource.com