Physicians Office Resource Volume 12 Issue 7 | Page 2

7 P hysicians office R esource ™ Published by Medical Education Resources, LLC Publisher Aaron R. Medaris amedaris@ physiciansofficeresource.com CEO Andrew C. Nimmo acnimmo@ physiciansofficeresource.com President John D. Pasquale [email protected] Business Manager Marci J. Hills mhills@ physiciansofficeresource.com MDescapes: Luxury Destinations & Deals for Physicians Account Manager Brandi L. Brower Four Seasons Editorial Board Michael Paquin, FHIMSS Barry Craig, MLT (NCA), CLC IN THIS ISSUE Staff Writer Dylan J. Chadwick For In Vitro Diagnostic Use. Creative Director Production Manager SEO Specialist Keith A. Katsikas Jr Get Accurate Molecular Results with the CLIA Waived GeneXpert Xpress System Copyright ©2018 To continue your free subscription of Physicians Office Resource magazine, please complete the Business Reply Card at the center of this magazine and drop in any USPS mailbox. Cepheid’s GeneXpert Xpress ® System employs accurate and easy to use “lab in a cartridge” technology to deliver CLIA Waived molecular testing for influenza A/B and Group A Strep. The Xpert ® Xpress Flu test provides highly sensitive detection of influenza A and influenza B, enabling healthcare providers to quickly deliver targeted therapies. The Xpert ® Xpress Strep A test provides Group A Strep results that eliminate the need for confirmatory testing. If you are a manufacturer of medical products or provide services to medical professionals and would like to advertise your products or services to the nation’s top physicians doing in-office testing, call 801-380-6094 or visit: POR.io for more information. 2! ! ! #4900 ProductSpotlight Thank you! ! 24 Additional follow-up testing by culture is required if the test result is negative and clinical symptoms persist, or there is an outbreak of acute rheumatic fever (ARF). ! Learn more about this product by entering #4900 at POR.io ! ! ! ! ! Point of Care Testing: What’s New? It has been one of the primary goals in the reformation of our healthcare system to have patients more involved in... 4 3 Things Patients Really Want From Their Doctors The doctor-patient interaction is the absolute core of clinical medicine. Maybe I’ll go much further... 16 Fixing Primary Care’s Broken Business Model Primary care visits are never quick; we don’t give much advice over the phone or online; and we prioritize the government’s and insurance companies’ public health agenda over our own patients’ concerns... 34