Photo Live Magazine First Issue Photo live - cat's add in 2017 versioin | Page 190

We’ve decided to streamline our
podcasting. Before, we were pro-
ducing multiple different shows and
it became unwieldy to produce that
many podcasts each week, and the
marketing became jumbled to tell
a new user to subscribe to 5 dif-
ferent shows. Now, we’re moving
everything to one podcast--the Im-
prove Photography Podcast. Each
Monday, users get a new episode of
a different genre-specific podcast
like Photo Taco, Tripod (landscape
photography), Portrait Session, and
Latitude (Travel Photography). Then
each Friday the listeners get our
popular roundtable show where we
have the hosts of all the podcasts
come on and talk photography.
My goal is to create the best quali-
ty photography podcast with excel-
lent prep. Something information
packed and well-produced. Creating
the most number of shows was the
wrong goal.
Ok - I have to ask, social media,
what’s working, what’s not, what’s
frustrating you and why?
Over the years I’ve amassed a gi-
gantic social media following. I’m re-
ally grateful for that, and there was a
190
time that it was the single thing that
helped the site to grow. We now
have a million followers on social
media, and 650,000 of them are on
Facebook. Yet, Facebook only gen-
erates less than 2% of the traffic to
ImprovePhotography.com now.
Facebook has taken a stubbornly
anti-small business attitude over the
last few years. They publicly stat-
ed their goal is to only show posts
to 1% of the people you get to like
your Facebook page. It now costs
me over $3,000 just to boost my
Facebook posts so that HALF of the
audience I built gets to see the post.
Think