HNW investors account for less than 0.1% of the market and the very rich will get richer
Overall growth of total liquid assets has been highly variable in recent years
Wealth held by affluent investors has risen robustly, providing wealth managers with ample opportunities
Filipino HNW individuals hold over one third of total liquid assets, a share that will rise
Drivers for Growth in the Filipino Wealth Market
The retail savings and investments market will continue to grow strongly
Upgraded GDP forecasts and continued government investment will keep the retail market buoyant
The Filipino retail market is heavily weighted toward deposits
Bonds and mutual funds will show the strongest growth rates moving forward
Deposits will see slower but steadier growth, supported by benign inflation and moderate interest rates
The formalization of savings will ensure robust deposits growth
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Bonds are significantly more popular in the Philippines than the rest of Asia
A stronger local sovereign debt market has fueled growth in bond holding
Equities and mutual funds are more closely aligned with the fortunes of the stock market
Filipino stock market performance has been extremely variable in recent years
The performance of the stock market also has a direct impact on equities
HNW Investment Preferences
Filipino HNW individuals keep the vast majority of their assets liquid
Property is the most popular HNW illiquid asset, reflecting a lack of local alternatives
Filipino HNW individuals hold 12.8% of their assets offshore
Access to more investment options and client anonymity are the top drivers of offshore investment
China and Hong Kong are now the most popular booking centers for Filipino HNW individuals
APPENDIX