Philippines Travel and Tourism Market Size, Share, Growth & Worldwide Philippines Travel and Tourism Market 2019
Philippines Travel and Tourism Market Size, Share, Growth &
Worldwide 2019: Radiant Insights, Inc
Summary
Travel and Tourism in the Philippines to 2019 provides detailed information on the Philippines' tourism
sector, analyzing market data and providing insights. This report provides a better understanding of
tourism flows, tourist expenditure, airlines, hotels, car rental, and travel intermediaries industries.
The report brings together Canadean's research, modeling and analysis expertise in order to develop
uniquely detailed market data. This allows domestic and foreign companies to identify the market
dynamics and to discover which segments will see growth in the coming years.
Key Findings
- The Philippines' travel and tourism sector performed well during the historic period (2010-2014), with
growth recorded in both domestic and international tourist volumes. The main factor for growth in
international tourist inflow was the Department of Tourism's (DoT) continuous efforts to promote the
Philippines as a key tourist destination in the Asia-Pacific region, particularly following the natural
disasters that hit the country badly during 2013.
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-The DoT launched a new campaign "Visit the Philippines Year 2015", through its marketing wing
Tourism Promotions Board. The campaign was introduced in 2014 with the objective to attract 8.2
million visitors in 2015. The DoT is targeting private tourism stakeholders to take part in the campaign
and
through
these,
it
wants
to
attract
visitors.
An
exclusive
website
(http://phl2015.itsmorefuninthephilippines.com/) has been developed to highlight the calendar of events
for the entire year.
-The inclusion of tourism as a major pillar in the Medium Term Philippine Development Plan (MTPDP)
2004-2010 has given priority to the tourism sector by promoting the Philippines as a key tourist
destination and investment site. The government revealed The Philippine National Tourism Plan (NTDP)
to outline a strategic framework and provide an action plan to guide the Department of Tourism (DoT)
and other stakeholders to develop tourism sector during 2011-2016. One of the key areas of focus during
NTDP 2011-2016 will be to increase connectivity between the Philippines and its major growth markets
such as China, and increase the capacity of secondary international airports (airports that are capable of
handling international flights but are not designated as primary international gateways).
-Flying is the preferred mode of transport in Philippines as the country is an archipelago consisting of
over 7000 islands. Revenues of airlines industry totaled PHP301.9 billion (US$6.9 billion) in 2014, a
decline of -3.9% over the previous year. The fall was due to a significant decline in the number of tourists