Philippine Showbiz Today
May 22 - June 7, 2016
21
TV Patrol most watched program on Election Day
ABS-CBN’s flagship newscast
TV Patrol was the most watched
TV program on Election Day, gar-
nering the highest national TV
rating on May 9 with 31.1 percent
based on data from Kantar Me-
dia.
On a day when all TV net-
works launched their own
special news coverage of
the 2016 national elections,
most viewers chose to tune
in to TV Patrol on primetime
to get the latest news on
election results and issues.
TV Patrol rated eight
percentage points higher
than 24 Oras (23.1 per-
cent).
This special edition of
TV Patrol was part of the
Halalan 2016 Ipanalo ang
Pamilyang Pilipino mara-
thon election coverage of
ABS-CBN News, the coun-
try’s largest news organiza-
tion.
Viewers were also glued
to ABS-CBN’s extensive and
comprehensive coverage, which
began as early as 10 p.m. on May
8 on DZMM, 3:30 a.m. on ANC,
the ABS-CBN News Channel and
5 a.m. on ABS-CBN, both on May
9. On May 9, ABS-CBN’s Halalan
2016 special coverage got 10.2
percent national TV rating ver-
sus 8 percent of GMA’s Eleksyon
2016 in the morning. It also beat
competition’s regular programs
and special news coverage in the
afternoon with 14.0 percent.
The coverage also sustained
its double digit rating after TV
Patrol. A day after the elections,
Filipinos continued to tune in to
ABS-CBN for election news.
Umagang Kay Ganda won
in the ratings 10 percent against
GMA’s Eleksyon 2016’s seven
percent.
The rating also spiked to 17.6
percent as ABS-CBN wrapped up
its special coverage before noon-
time, beating even the regular
programs of GMA.
Filipinos, however, were tuned
in not only on television but also
on ABS-CBN’s other media plat-
forms, which were also active in
delivering news and information to
reach as many people as possible.
Live streaming on iWant
TV, ABS-CBN’s pioneer-
ing video-on-demand and
livestreaming site, and on
news.abs-cbn.com, enabled
Filipinos who were mobile
or without access to a TV to
stay informed wherever they
were at that time.
Moreover, apart from
the usual live reports, break-
ing news, and analysis of
events, ABS-CBN News in-
corporated social media lis-
tening in its coverage, giving
importance to the voice of
the people. Through social
media listening, people were
informed on the latest buzz
and pulse online and were
made aware of the topics
and issues important to Fili-
pino netizens at that time.
It also partnered with two of
the most influential social media
platforms, Twitter and Facebook,
for this election coverage.
Apart from news and infor-
mation, ABS-CBN also empow-
ered Filipinos by providing them
with the ultimate voter experience
via the COMELEC Halalan App,
which allowed users to check
their voter status, find their pre-
cinct, know the candidates, cre-
ate a sample ballot, report elec-
tion violations, and stay updated
on election news all in one appli-
cation. The app, which was first
introduced in 2013, is download-
able for free via Google Play and
App Store.
ABS-CBN’s Halalan 2016
Ipanalo ang Pamilyang Pilipino
cross platform news coverage
continues as the nation awaits
the official results of the election.
Stay tuned to ABS-CBN on free
TV, DZMM on AM radio, ANC and
ABS-CBN HD on SKYcable, and
DZMM TeleRadyo on SKYcable
and TVPlus. Watch ABS-CBN
online via live streaming at www.
iwantv.com.ph. Visit news.abs-
cbn.com/halalan2016 for the
latest election update. •
- Isaiah Red, MS