Philippine Showbiz Today
July 8 - 21, 2018
19
Network posts wider ratings lead in June
Media giant GMA Network
increased its nationwide ratings lead
in June after tallying strong ratings
performance across all timeblocks
based on the latest data from the
industry’s widely-trusted ratings
service provider Nielsen TV Audience
Measurement.
From June 1 to 30 (with June 24
to 30 based on overnight data), GMA
posted a total day people audience
share average of 41.6 percent in the
National Urban Television Audience
Measurement (NUTAM), which was
ahead of ABS-CBN’s 38.3 percent.
Further, the Network led
across all day parts in NUTAM. In
the morning block, GMA recorded
a 37.2 percent people audience share
versus ABS-CBN’s 37 percent.
GMA’s strong showing continued
in the afternoon block with 42.9
TV newscaster-host Jessica Soho
percent, beating competition’s 38.6
percent.
In the evening block, GMA posted
an average of 42.6 percent while its
rival network only managed to get
38.6 percent.
The Kapuso Network likewise
ruled across all day parts in the
viewer-rich areas of Urban Luzon
and Mega Manila, which respectively
account for 72 and 59 percent of all
urban viewers in the country.
In Urban Luzon, GMA registered
an average total day people audience
share of 46.4 percent; way ahead
of ABS-CBN’s 32.6 percent.
Similarly in Mega Manila (with
official data from June 1 to 23), GMA
again dominated competition with
an average total day people audience
share of 48.1 percent versus rival
network’s 29.5 percent.
More Kapuso shows also made
it to the list of top-rating programs
in NUTAM with Kapuso Mo, Jessica
Soho (KMJS) securing its spot as
the most watched Kapuso program
nationwide.
Joining KMJS were Pepito
Manaloto, Kambal, Karibal, 24 Oras,
Magpakailanman, The Cure, Inday
Will Always Love You, 24 Oras
Weekend, and
newly-launched
program Amazing Earth.
Also included in the list
were Lip Sync Battle Philippines,
Daig Kayo ng Lola Ko, GMA
B l o c k b u s t e r s , I m b e s t i g a d o r,
W o w o w i n , S u n d a y P i n a s a y a ,
Bubble
Gang, Eat
Bulaga,
Tadhana, and Contessa.
Kapuso
programs
also
dominated the Urban Luzon and
Mega Manila lists, respectively taking
23 and 25 spots out of the top 30.
Nielsen data is gathered through
a greater number of sampled homes
nationwide in comparison to Kantar
Media. With approximately 900
more homes surveyed in Total Urban
and Rural Philippines compared to
Kantar, Nielsen data is statistically
considered more representative of
the total TV population.
In 2017, Nielsen TV Audience
Measurement increased its client
pool to a total of 41 clients/
subscribers consisting of 12 local
TV networks including TV5, Aksyon
TV, CNN Philippines, Net 25, Solar
Entertainment Corporation, Viva
Communications Inc., among others;
5 regional clients; 2 blocktimers; 21
agencies (18 media agencies,
2 consulting agencies, 1 digital
agency); and 1 advertiser. ●