Philippine Showbiz Today Vol 13 No 10 - Page 25

Philippine Showbiz Today May 22 - June 7, 2018 25 GRAND VILLA HOTEL BALLROOM OCTOBER 12, 2018 GMA YouTube channel reaches 5 billion views GMA Network celebrates an- other milestone as its YouTube chan- nel has reached 5 billion views with 4 million subscribers, making the Phil- ippine media giant one of YouTube’s fastest growing partners in the re- gion. Moreover, the Kapuso YouTube Channel has gained over 3 billion views in less than one year since GMA’s historic and unprecedented partnership with YouTube called Player for Publishers (PfP). Through PfP (formerly YouTube Partner Program), viewers can watch officially uploaded and high qual- ity videos of GMA programs online. The team-up of two industry leaders not only supports the anti-piracy ef- forts of the Philippine entertainment industry, but more importantly, ad- dresses millennial video viewing hab- its. Notably, the partnership with YouTube enabled the Network to gain far more subscribers in the past one year than in the nine previous years combined.  GMA made long-form content available on YouTube mid- year of 2017. This resulted to a four- fold growth year-on-year in watch time and achieved no less than 300 percent in revenue growth. The said efforts further strength- ened the Network’s prominence as a leading provider of premium content 120TH PHILIPPINE INDEPENDENCE not only in traditional broadcast me- dia, but in digital as well. GMA’s YouTube channels include GMA Network (main channel), GMA News, and GMA Public Affairs, as well as the recently launched GMA Playground, and GMA Playlist, whch features GMA-produced origi- nal songs. The top videos from the channel are theme songs of popular series such as Ika-6 na Utos, Super Ma’am, and Haplos. Recently, GMA also became the first broadcast network in the Philippines to produce content through YouTube Space in New York where GMA’s prominent artists Den- nis Trillo, Jennylyn Mercado, Lovi Poe, Alden Richards, Betong Suma- ya, and Dingdong Dantes recently shot videos for the Network’s chan- nel. A Google-owned subsidiary, YouTube is the undisputed global leader in the Advertising Video on Demand (AVOD) platform. GMA, through its digital arm GMA New Media, Inc. (NMI), has slowly built the partnership with YouTube in recent years as an indispensable ally in brand-building and as a reliable source of substantial online revenues.● - MS “ bringing back the homely fiesta feeling ” SLOCAN PARK 2750 E. 29th Ave., Vancouver BC V5R 1V5 July 8, 7 2018 | SUNDAY | 10:00 AM-6:00 PM CHANCE TO WIN R