Philippine Showbiz Today
May 22 - June 7, 2018
25
GRAND VILLA
HOTEL BALLROOM
OCTOBER 12, 2018
GMA YouTube channel
reaches 5 billion views
GMA Network celebrates an-
other milestone as its YouTube chan-
nel has reached 5 billion views with 4
million subscribers, making the Phil-
ippine media giant one of YouTube’s
fastest growing partners in the re-
gion.
Moreover, the Kapuso YouTube
Channel has gained over 3 billion
views in less than one year since
GMA’s historic and unprecedented
partnership with YouTube called
Player for Publishers (PfP).
Through PfP (formerly YouTube
Partner Program), viewers can watch
officially uploaded and high qual-
ity videos of GMA programs online.
The team-up of two industry leaders
not only supports the anti-piracy ef-
forts of the Philippine entertainment
industry, but more importantly, ad-
dresses millennial video viewing hab-
its.
Notably, the partnership with
YouTube enabled the Network to gain
far more subscribers in the past one
year than in the nine previous years
combined. GMA made long-form
content available on YouTube mid-
year of 2017. This resulted to a four-
fold growth year-on-year in watch
time and achieved no less than 300
percent in revenue growth.
The said efforts further strength-
ened the Network’s prominence as a
leading provider of premium content
120TH PHILIPPINE INDEPENDENCE
not only in traditional broadcast me-
dia, but in digital as well.
GMA’s
YouTube
channels
include GMA
Network (main
channel), GMA News, and GMA
Public
Affairs,
as
well
as
the
recently
launched GMA
Playground, and GMA
Playlist,
whch features GMA-produced origi-
nal songs. The top videos from the
channel are theme songs of popular
series such as Ika-6 na Utos, Super
Ma’am, and Haplos.
Recently, GMA also became
the first broadcast network in the
Philippines to produce content
through YouTube Space in New York
where GMA’s prominent artists Den-
nis Trillo, Jennylyn Mercado, Lovi
Poe, Alden Richards, Betong Suma-
ya, and Dingdong Dantes recently
shot videos for the Network’s chan-
nel.
A Google-owned subsidiary,
YouTube is the undisputed global
leader in the Advertising Video on
Demand (AVOD) platform. GMA,
through its digital arm GMA New
Media, Inc. (NMI), has slowly built
the partnership with YouTube in
recent years as an indispensable
ally in brand-building and as a
reliable source of substantial online
revenues.●
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