20 Philippine Showbiz Today
20 Philippine Showbiz Today
November 8 - 21 , 2017
How much do stars earn from social media ?
Facebook was born in 2004 , Twitter in 2006 , and Instagram in 2010 .
Within that space of time , the Philippines has always figured in statistics showing the exponential growth of social media users globally .
In the data released by Facebook Global Monitor for the year ending February 2010 , the Philippines placed second to Taiwan among the ten countries in which Facebook grew fastest .
And according to the data released by Rappler , the number of Filipinos using social media skyrocketed in 2010 to 23.36 million from 8.27 million Filipino users in 2009 .
In 2015 , the number doubled at 47.13 million .
Stars jumping on the bandwagon
Globally , social media have altered the digital era from Age of Information to Age of Influenc
Suddenly it mattered that Anne Curtis had one million followers on Twitter .
That was in 2011 , the year she launched her Annebisyosa album , which reached platinum status in December , and topbilled the blockbuster film No Other Woman .
In 2012 , Daniel Padilla became a phenomenal star .
He bagged the male lead in The Princess and I , released his self-titled album ( which became certified double platinum ), and starred in two films .
Partly , he got help from his Twitter followers , who had consistently made him a trending topic that year .
At present , he has 6.5 million followers on Twitter , ranking next to Vice Ganda who has 9.87 million followers .
Marian Rivera overcame her cynicism towards social media and decided to create a Facebook account in 2013 .
Within a short time , she became the country ’ s undisputed Queen of Facebook with over 18 million fans to date .
Team Kramer — composed of actress Cheska Garcia and her husband Doug Kramer together with their children Kendra , Scarlett , and Gavin — does not need exposure on television or on movies to get them lots of endorsement projects .
Back in 2014 , Cheska had told PEP . ph ( Philippine Entertainment Portal ), “ We didn ’ t really think it was important ,” until , she admitted , one of the advertis-
ers asked , “’ Do you have Facebook ?’”
Doug went on to create a Facebook fan page for Team Kramer , which now has 8.6 million fan
Their three-year-old YouTube account has 159,987 subscribers .
Twitter also propelled the popularity of AlDub , whose trending KalyeSerye episodes on Eat Bulaga ! in 2015 made Alden Richards and Maine Mendoza the love team to beat .
Indeed , these platforms have changed the popularity game in video-sharing site .
She actually plans her posts , including the time of their postings
İn a previous interview with PEP . ph , she said , “ Ako lang po yun lahat — makeup , shoots , pati editing .
“ Pati yung time , alam ko kung anong oras maraming maglalike .”
Stars ’ loot from social media How do the stars earn their keep from social media ? The digital marketing executive revealed the price range of
Kathryn Bernardo ( L ) and Maine Mendoza are among the country ’ s most popular stars based on their social media following .
showbiz . And more stars are coming out to play .
Megastar Sharon Cuneta finally joined Facebook on November 3 , 2016 , and recently started her “ sharing ” sessions , where she gives her followers a peek into her collections of bags , jewelry , etc .
Ogie Alcasid has become more active recently , and even started posting his OOTDs .
Teen stars have mastered the art of flat lays , and easily generated millions of followers on Instagram .
Andrea Brillantes , 14 , has 2.4 million followers on the photo and fees depends on the number of followers .
She said , “ For Twitter accounts with 100,000 to 500,000 followers , it ’ s PHP25,000 to PHP50,000 per tweet .
“ For Facebook pages with 500,000 to one million followers ( minimum ), it ’ s PHP30,000 to PHP50,000 per post .
“ But , of course , it would also depend on whether they are prime stars or not .
“ The manager has a say , too .”
According to the advertising client , Kathryn Bernardo , who has 1.2 million followers on Face- book and 5.7 million followers on Instagram , won ’ t agree to “ PHP50,000 per post .”
He added , “ Of course , they will factor in her value as an endorser .”
Say , a big star attends an event and she posts photos on Instagram . The minimum fee , according to the owner of a public relations company , is “ one hundred thousand pesos , excluding the glam team .”
The P . R . boss added , “ She can ’ t be photographed beside the brand .”
Digital branding
Usually , the outgo for a commercial produced for Web amounts to “ 70 to 75 percent of endorsement rate .”
The digital marketing executive said , “ Actually , medyo pumapantay na siya ngayon sa TV commercial .
“ Marami ng brands ang going to digital .”
So if a star is earning 20 million pesos for each TVC , she gets 15 million pesos for her web commercial .
In addition , “ The live feed na Q & A on FB is usually like an appearance sa event .
“ Fee would range from PHP80,000 to PHP500,000 depending on the scope , duration , and nature of promotions .
“ If it ’ s to say hi and hello , that ’ s ‘ PHP80,000 to PHP100,000 .’”
Engagement also matters
The digital marketing executive remarked , “ Sa Europe , they don ’ t look at the followers .
“ They look at the likes , the interaction .
“ Daniel Padilla has a few followers , but his one post would have 2,000 to 3,000 comments or more and 100,000 likes , so that ’ s also a consideration .”
A star ’ s “ branding ” has also remained imperative .
The advertising client said , “ That ’ s why their posts are like products of pictorials .
“ Look at Heart Evangelista ’ s feed , she always has beautiful backdrops .
“ Solenn Heussaff is top-ofmind when it comes to active lifestyle products .
“ Social media have helped them show the kind of image and personality they have .
“ If they want to be known as fitness and health buffs , they post exercise videos .
“ If they want to attract food brands , they learn how to cook .” ●
- K . A . P . Caliwara , pep