Philippine Showbiz Today Vol 11 No 17 | Page 9

Philippine Showbiz Today 9
September 8 - 21 , 2016 Jan . 22-Feb . 7 , 2015

Philippine Showbiz Today 9

ABS-CBN sweeps TOP 10 most watched programs

ABS-CBN Corporation produced the 10 most watched programs in the Philippines , resulting to a national audience share of 47 percent or 14 points higher than GMA ’ s 33 percent , according to multinational audience measurement provider Kantar Media .
On the top of the list is the Coco Martin-led primetime hit FPJ ’ s Ang Probinsyano with an average national TV rating of 41.2 percent . The show captivates viewers with its timely and action-packed narrative that not only encourages people to be vigilant but also imparts good Filipino values .
It was followed by The Voice Kids ( 39.4 percent ), which concluded its third season with young artist Joshua finally reaching his dream , and Dolce Amore ( 34.5 percent ) ending a very high
note with its worldwide trending ‘ most beautiful ’ finale .
The return of James
Reid and Nadine Lustre to primetime via Till I Met
You debuted strongly on the seventh spot with 28.5 percent
Ȯther Kapamilya shows in the top ten are Wansapanataym ( 34.1 percent ), TV Patrol ( 32.7 percent ), MMK ( 31.8
percent ), Home
Sweetie Home ( 28.2 percent ), Goin Bulilit ( 27.2 percent ) and TV Patrol Weekend ( 22.4 percent )
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population , while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57 percent of the Philippine TV viewing
population .
ABS-CBN also hit a whopping national audience share of 50 percent in primetime or 19-points higher than GMA ’ s 31 percent . The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers
effectively .
Aside from primetime , ABS-CBN also ruled other time blocks nationwide that include the morning block with 41 percent vs . GMA ’ s 35 percent ; noontime block with 45 percent vs . GMA ’ s 33 percent ; and afternoon block with 48 percent vs . GMA ’ s 32 percent . •