Philippine Showbiz Today
December 8 - 21, 2015
TV5 teams up
with Waze
TV5 is extending navigation app Waze’s use
to the general public to help Pinoys save not only
time but prevent frayed nerves on their daily drive.
Noel C. Lorenzana, TV5 president and CEO, says, “We
are most enthusiastic about this partnership that will
provide practical and immediate solutions to our suffering
commuters. We would like to encourage the public to
participate in this crowd-sourcing program in helping
alleviate the worsening traffic situation in Metro Manila.”
The main platform for bringing Waze to the general
public is TV5’s news program, “Aksyon: Aksyon
sa Umaga” (mornings at 5), and “Aksyon Prime”
(evenings at 6). The primetime and late-night editions
of the newscast are both simulcast through 92.3 News
FM in Mega Manila and its provincial Radyo5 stations
nationwide. With the Waze app, viewers would be seeing
traffic reports in real time based on constantly changing
road conditions such as heavy traffic or accidents. Users
are provided with the fastest routes, lowest gas price
alerts, slow-downs, collisions, weather conditions, and
other details beneficial for those always on the road.
What makes this possible for TV5 are the interactive
map optimized for broadcast, the embedded Waze live
map, and the Waze team engagement feature where
viewers connect with the station through their Waze
app to share live updates, photos and reports directly
to the network’s traffic department. The network is
also proud to use the newest version of Waze 4.0 that
shows easier-to-read map, cleaner look catered to
driving-mode with faster visual reporting menu, and
color-coded reports and alerts, so one can instantly
recognize the map. Voyager Innovations, Inc., the
digital innovations arm of PLDT and its wireless unit,
Smart Communications, Inc. (Smart) will serve as
a critical partner, working with Waze in technology
integration and exchanges of map data. •
- Malaya
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