Feature Q4 Calendar
of Events
Survey: Gen-Z habits may surprise you FAPRA Heads of Delegation Meeting
3RD QUARTER 2018
October 3rd Week
Chongqing, China
Because Gen Z grew up with social media and
technology, marketers may assume that these
so-called digital natives are digital- or mobile-
focused. However, the UNiDAYS and Ad Age
Studio 30 survey is the latest to reveal that
Gen Z actually has a complex relationship
with technology and that some of the tropes
that marketers associate with millennials
are not true for Gen Zers. Even though most
own a laptop and mobile device, the younger
generation often prefers in-person interactions
with brands and isn’t as social media obsessed as
some may think.
October 25
Retail Master Class V: THINK ON YOUR
FEET® Presenting your ideas with
CLARITY, BREVITY and IMPACT!
Joy-Nostalg Hotel & Suites Manila
November 12-16
Retail Study Mission
Vietnam/Thailand
• Most members of the Gen Z (98%) own smartphones, but only 22% use the
devices to make purchases, as many prefer interacting with brands
in person, according to the study of more than 22,700 college students ages 17-23.
• Gen Zers are 23% more likely to visit shopping malls than other age groups, a
characteristic that is vastly different from millennials who have embraced online
and mobile shopping, according to a recent study by Foursquare and Carat. Several
retailers, like Sephora and Zara, have responded to digital-native Gen Z shoppers
by including more tech features at physical locations, including augmented reality,
self-service and mobile in-store shopping.
• Sixty-one percent of Gen Zers have fully switched to streaming services, but
28% still subscribe to cable. The findings also showed that while 41% stream on a
laptop, 32% use a TV. Among the students surveyed, 93% own a laptop and 44%
own a tablet. When it comes to purchases, 60% prefer using a desktop.
• The study also revealed that 77% of Gen Z respondents prefer reading printed
books, and 40% prefer to reach out to brands via email. Over half of respondents,
or 59%, don’t trust Facebook with their personal data, and 78% allow just some
apps access their geolocation.
(Marketing Dive, 08/23/2018)
November 13
New Members Briefing IV
TBC
November 14-16
26th REGIONAL ROADSHOW SEMINAR:
Baguio City
I alone cannot change the
world, but I can cast a stone
across the water to create
many ripples.
Mother Theresa
WELCOME NEW PRA MEMBERS!
Offers a wide array of
Filipinos’ daily needs
through a redefined grocery
shopping experience such as
modern and bright stores
and “Paluto” section where
shoppers can choose fresh
ingredients and have these
cooked the way they want it.
The official one-stop shop of
the Villar Group of
Companies that offers
shoppers anything from
home building, furnishing
and improvements. It
guarantees a wide range of
products and services.
Is more than a novelty store that
offers virtually everything from
clothes to accessories to stationery.
The items sold are interestingly
arranged by color, which is an
extra treat for the eyes of the
shoppers.
20
A retail concept store
that encourages fellow
“passionistas” to
exercise their right to
get dressed and decked
out. A’postrophe sells
not only clothes but
accessories as well.
A novelty and gift shop that sells
quirky and fun items from
pillows, to eye masks, pens and
more. The shop has branches in
major malls around Manila and
even in Cebu.
A leading innovation partner for
nearly all of the world’s top 100
financial institutions and majority
of the top 25 global retailers. It is
also the market leader of
self-service banking technology in
the Philippines.
Has helped top multinational and
domestic companies drive their
growth in the country for more
than five decades. The firm
provides exceptional and effective
legal advice and assistance to
clients across borders including
consumer goods & retail.
A leading software company
headquartered in Singapore, which
delivers omni-channel retail
solutions to market leaders across
Asia Pacific. It offers services such
as POS, Mobility, CRM, Marketing
and Promotion campaigns, Supply
Chain Management and
Omni-channel Connect.
Utilizes advanced techniques
from the domain of artificial
intelligence which are used to
empower the brick-and-mor-
tar stores by providing access
to more information about
customer traffic and dwell
time.
Provides flexible, secure, and
low-cost solutions to businesses
and professionals in both
developed and emerging markets.
Thousands of leading
corporations and marketplaces
rely on Payoneer’s mass payout
services to send funds to their
beneficiaries worldwide.
Offers innovative, cost-effective
automatic identification solutions
(Barcode, RFID and Biometrics)
for business and industry. It is
dedicated to delivering
comprehensive systems and
mission-critical tools that enhance
productivity and smooth flow of
information for businesses.