Philippine Retailing Newsletters 2018 PRA Newsletter 2018 Q3 | Page 17

3RD QUARTER 2018 Expressions leads the World’s largest art lesson The record for the World’s Largest Art Lesson was successfully broken by the Philippines which has been officially validated and honored by The Guinness World of Records when 16,692 students converged to attend an art class last February 24. The class was held at the historic Quezon Memorial. The students congregated in the morning and followed a lesson plan approved by Guinness and taught by a professional educator. The students then held in unison the artworks they have done to signal that the record was broken. The event, officially called “PINASayang Sining” was organized by Expressions Stationery Shop in celebration of their 30th anniversary. The Department of Education (DEP-ED) Quezon City Division and Quezon City Government also supported the event. It was witnessed by top Quezon City officials led by Mayor Herbert Bautista, Expressions, DEPED and NCCA officials. Expressions, an affiliate of Sterling Paper Group of Companies, is one of the leading school and office supplies chains in the country with over 100 branches nationwide. “Our aim is to promote learning and creativity, especially to students and art enthusiasts. We’d like to encourage positive self-expression and help uplift the art scene in the country. We’re proud to break the record held by India at 14,135” says Joseph Lim, President of Expressions Stationery Shop. Aside from Lim, the Expressions group was led by Henry Lim, Chairman of Sterling Paper Group of Companies. Expressions started as a concessionaire in one of the community malls back in 1984 and started its first store in 1988 in Quezon City. It is set to expand to 500 stores by 2022. 17