Philippine Retailing Newsletters 2018 PRA Newsletter 2018 Q2

OFFICIAL PUBLICATION OF THE PHILIPPINE RETAILERS ASSOCIATION
PHILIPPINE
WWW.PHILRETAILERS.COM
2nd QUARTER 2018
TH
REINVENTING RETAIL
25 th NRCE challenges retailers to
reinvent in fast-changing world
The National Retail Conference and Stores Asia Expo—the
biggest and most relevant gathering of retailers in the country—
calls on retailers to “Reinvent Retail” in its 25 th   edition slated
on August 9-10, 2018 at the SMX Convention Center, Pasay City.
This year, the Philippine Retailer’s Association flagship program will focus on
strategies and insights to help retailers step up their game to meet the consumer
demands of today and  to achieve a perennial advantage in an increasingly
demanding industry, featuring retail experts and leaders both from the global
and local arena.
Globally-recognized author and  futurist on retail and e-commerce Wijnand
Jongen is one of the keynote speakers on the first day. Jongen is the co-founder
and Chairman of the Executive Committee of Ecommerce Europe, the European
Lazada ahead in PH
e-commerce market
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Retail sector is strong
and growing—report
page 8
5 ways to build community
around your brand
page 12
umbrella organization with more than 75,000 merchants.

Ms. Wallaya Chirathivat, Central Pattana Senior Executive Vice President will
set the tone of the Conference on the second day. Central Pattana is Thailand’s
largest retail property development and investment company. Her talk will be
followed by Mr. Massimo Volpe, Chairman of the Forum for International Retail
Association Executives (FIRAE) who will discuss the global state of retailing.
The PRA has also invited newly appointed Tourism Secretary Bernadette
Romulo-Puyat as keynote speaker.

Other confirmed speakers are Kantar Millwardbrown (Philippines) Executive
Director Jane Ng who will share tips on achieving brand growth and resilience
through meaningful disruptions.
PRA to Elect New Board
The local elections may have just finished last
month, but the PRA is now gearing up to elect
the new set of Board of Directors to serve the
association for the next two years.
In time for the Q2 General Membership meeting on June
28, the membership will choose 15 nominees to serve the
new Board for the term 2018-2020.
As per the association by-laws, regular members in
good standing or their duly-appointed proxies will elect
six from the outgoing Board to provide continuity and 9
from the rest of the nominees. Only regular members, i.e.
retailers can be elected to the Board.
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