RETAIL RENOVATION
How the retail industry is
shaping up in the Philippines
By: the Certified Digital Marketing Program
CDM is under the ELearning Edge Company. Since 2008, it has been dedicated to
designing the most comprehensive learning courses and custom solutions for marketers and business professionals.
“Honestly, shopping beats therapy, anytime. It costs the same and you get a
dress out of it.”
At least, that’s what Sophie Kinsella, famous author of the bestseller
Confessions of a Shopaholic, thinks. People, in general, understand the
concept—and are often times guilty—of retail therapy. There are even
studies justifying retail therapy’s effect on consumers.
However, as much as the retail industry has benefited from people’s love for
shopping, the turn of the decade initiated shifts and technological advances
that have direct impact on the way people view retail therapy these days.
Welcome to the Fourth Industrial Revolution
Even companies behind the country’s leading malls are starting to move
with the changing tides. Case in point: Zalora has been acquired by Ayala,
JG Summit has obtained a notable stake in Shopee, and SM Investments
Corp. is now an investor in logistics provider 2GO Group Incorporated.
Trends in the Industry 4.0
Below is a list of trends in the