Philippine Retailing Newsletters 2018 PRA Newsletter 2018 Q1 | Página 12

New app lets you navigate BGC like a pro
PHILIPPINE RETAILING

Members Corner

1ST QUARTER 2018
Fruitas Holdings Inc ’ s founder is the Emerging Entrepreneur of the Year
With over 800 outlets nationwide , the brand name “ Fruitas ” has become synonymous with fresh fruit drinks in the Philippines .
The new app provides a seamless user experience for both BGC ’ s visitors and city dwellers - providing real-time traffic
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The success of the company owes much to the vision and dedication of its Founder and CEO , Lester Yu , whose tireless efforts were able to identify an unmet customer need and came up with a solution to satisfy it .
Yu ’ s contributions to the food business have certainly not gone unnoticed by Philippine business observers . Recently , Fruitas was recognized at the 10th ASEAN Business Awards in two categories — SME Employment Excellence for creating a stimulating and supportive workplace thru hiring senior citizens and differently-abled workers and SME Innovation Excellence for its constant introduction of new brands and products that are well-loved by Filipinos
Yu also received the Ernst and Young Emerging Entrepreneur of the Year Award 2017 for his successful leadership in applying sound management practices allowing him to grow the company from a single kiosk into a group of companies .
To date , Fruitas Holdings Inc . ( FHI ) is home to over 18 brands such as Buko Ni Fruitas , Juice Avenue , Buko Loco , De Original Jamaican Pattie Shop & Juice Bar , Shou , Johnn Lemon , Friends Fries , Black Pearl and its lifestyle food park business 150 Maginhawa and Le Village , among others .
While these accolades make Yu proud , he sees them simply as a reminder of what Fruitas should be doing as part of its success .
“ We want to grow big to have power — the power to help people , the power to help our country ,” he said .
New app lets you navigate BGC like a pro
Finding your way around the busy streets of Bonifacio Global City ( BGC ) has now become more convenient as BGC ’ s master developer , Fort Bonifacio Development Corporation ( FBDC ) has introduced a brand-new app that will guide visitors and residents driving around BGC .
The app was developed by thru a partnership with Yondu , a BGC-based IT company in the Philippines . updates , bus routes , and even available parking spaces , making the innovative app a must-have item for traversing the city with ease .
The app lets users book movie tickets , and soon , check upcoming events , and access exclusive promos from establishments .
To ensure high-level performance and avoid compatibility issues , Yondu has built and made the app available on iOS and Android .
“ BGC ’ s parks , public art , and other mustsee spots have turned it into a home for the Metro ’ s art and tech scenes . Part of FBDC ’ s vision is to seamlessly integrate digital technology with the BGC experience , which the new BGC app aims to deliver ,” BGC ’ s Associate Manager for Marketing and Community Relations Joanne Magno said .
“ We want to showcase how vibrant BGC truly is through insider tips that everyone can access with ease and reliability through a few clicks on their smartphones ,” Yondu President , Joan Peñaflorida said .
Wilcon Kicks Off 2018 with the 4th Wilcon Cup
Philippines ’ leading retailer of home improvement and construction supply products Wilcon Depot successfully held the 4th Wilcon Cup at the Wack Wack Golf and Country Club in Mandaluyong City last January 18 . Over 100 Wilcon partners , suppliers , media partners and select customers participated in Wilcon ’ s annual invitational golf tournament . The Wilcon Cup also serves as a fundraising activity to extend financial assistance to the company ’ s chosen institutions including Wilcon Foundation and Crocodylus Porrosus Philippines as this year ’ s beneficiaries . The event was led by Wilcon Chairman Emeritus William Belo ( 6th from left ) along with ( L-R ) Arch . Henry Wee-Ebol , Arch . Randy Banzon , Engr . Noel Flores , Wilcon SEVP-Chief Operating Officer Rosemarie Bosch-Ong , Vincent Jose Santos , Joey Santos , Arch . Adones Baluyut and Nelson Lu .
Shoelution opens new branch in Greenhills
Secret fusion shoe store SHOELUTION is no longer a secret amongst shoe fashion lovers as it opens its second store in Greenhills Shopping Center in December last year . It aims to establish concept stores in leading malls thru offering innovative exclusive products in terms of style , comfort and affordability with guaranteed quality . Aside from their two stores in Greenhills , Shoelution also has a branch in 168 Mall and Market ! Market !